Like all of our clients, you are legacy-driven and are called to build big things. Whether it be life-changing products, transformative services, or stellar experiences… you are called to create impact and influence.
As a pioneer, building generational wealth is a cornerstone of your why, and you want to ensure that the entrepreneurial bricks that you are using to build your business aren’t made of sand.
For most businesses, customer confusion, lossed sales, missed opportunities, or receiving a cease or desist (not to mention a costly rebrand) is not only devastating, but also kills your business momentum and your creativity.
What is a trademark?
A trademark is a brand, name, logo, or tagline that is essentially the lighthouse of your business. When people see your trademark, they should be able to find the light that your business is and support you.
Although, a federal trademark registration is not a requirement to conduct business in the United States, it comes with a host of benefits, including:
preventing others from using your brand’s name
preventing others from using a similar brand name as yours
securing your brand’s awareness and market share
gaining exclusive rights and full control over how your company’s trademark shows up on and offline.
Timeless Trademarks
A trademark is timeless.
It is the only type of intellectual property that can last forever.
Trademarks can even be passed down to your children or your grandchildren in your will. After all the hard work you’ve put in to build your brand, don’t settle for control.
Make sure you own it.
Get The Support You Deserve
What did we learn from this blog?
Trademarks are powerful brand assets that give you legal ownership and control over your business.
If you’re a legacy-driven entrepreneur, you’re building and banking on your brand being around for decades to come. After all your hard work, headaches, and hustle, the last thing you want to do is experience a costly rebrand (one of clients had to spend $25k to get back up and running after facing infringement.) #Yikes
