For the most part, our clients are a bit tentative when they sit down with us for their Brand Naming Consultation.
They’ve either started a business but have a daunting blank space for their brand name, or they’ve recently gone through the heartbreaking process of realizing the brand name they’d like to use (or have already been using) has either been taken by another business or is too descriptive or generic to claim ownership of.
Either case can be intimidating for entrepreneurs. Many of our clients want their product or program name to encompass the legacy they’d like to leave behind through their business. However, many are just unsure where to start.
The Struggle Is Real
The struggle to create a trademarkable brand name has always existed, but has increased in recent years due to new trademark standards and an ever-increasing market. We heard these struggles from our clients over the past 5 years and saw a gap in the market we could fill.
We had clients that were without a brand name, yet we had an arsenal of name-creation tools at our disposal, as well as the knowledge and experience to tell our clients outright if a name was going to pose too high of a risk to register as a trademark.
So, as an intellectual property law firm, we took it upon ourselves to fill that space for our clients and develop the Brand Naming Consultation, an experience that would not only explain the often-confusing trademark process, but that would create a safe space for our clients to create a new brand name that perfectly encapsulates who they are and what they want to offer the world.
What is the Brand Naming Consultation?
Our legal team and creative director have spent the last few months developing a brand naming process that not only helps clients create a strong brand name but informs them of the risks of registration BEFORE they undergo the comprehensive clearance search process, minimizing the likelihood of receiving that dreaded message: “your brand name is too high of a risk to move forward with.”
During the meeting, we get a feel for our client’s background, their story, their trials, and their successes. This information is used to get a sense of what mark our clients want to leave on the world, what feelings they want to create in the hearts and minds of their target audience, and the passion that stirs them to continue to create.
While our clients explain their story, our legal team dives into our proprietary process to create strong brand names while cross-checking them against registered and pending trademarks to ensure there are no direct conflicts.
All of this is occurring while our creative director asks the client about their future brand goals.
The end result?
Dozens of potential brand names for our clients to choose from and the option to move forward with performing an in-depth, comprehensive search and draft trademark application of that new brand name…all in that same day.
And while we’d like to say it’s all for our clients, our team is all smiles at the end of each and every Brand Naming Consultation. In a way, it bridges a gap for us too by letting us peek into the window of our client’s businesses and lives through a process that lets us help them in a way we were trained to do.
Get The Support You Deserve
Trademarks are powerful brand assets that give you legal ownership and control over your business. If you’re struggling with developing a strong brand identity, you don’t have to do it alone.
We pride ourselves on continuing to create services that better the lives of our clients and lessen the stress on their businesses.
If you’re currently struggling to create a brand name or have recently been told your brand name is too high risk to move forward with, get the support you deserve and complete this form to schedule your Brand Naming Consultation.