In August, Master P and Snoop Dogg announced an epic collab in their quest to disrupt the breakfast industry with the launch of their gluten-free cereal brand “SNOOP LOOPZ”

Kellog’s saw this and a “WHOA DERE” rose up in their spirit…

Kellog’s has exclusively controlled and owned the trademark LOOPS® in connection with cereal branded foods since 1968…

3 years before Snoop was born.

SO WHAT ARE YOU SAYING, ATTORNEY DAVIS?

SNOOP DOGG had a better chance at passing a drug test than this trademark getting registered.

Add your name in front of a famous trademark or changing on letter (i.e., “s” to a “z”) won’t always increase your chances of success.

The great news is… Master P and Snoop Dogg are asking for the public’s help with rebranding their cereal!

They’re not letting this hiccup stop them and neither should you if you face similar trademark troubles.

Pivot, Protect and Promote your brand.

(And let us know if you need our support with protecting your smarts.)